One fine day a group of friends successful and happy with their professional jobs, plush houses and luxury cars come together to celebrate their success in life. They dine at the finest restaurant and celebrate their success with a toast of expensive drinks, unaware of the worldly crisis that the less fortunate deal with every minute.

Just opposite the restaurant stands a poor family who has no income source whatsoever, not even a small hut they can call their home, for them owning a car is a dream.[...]

Mumbai has always been accepted as a city that supports a social cause. And when it comes to eating out, every Mumbaikar will swear by it. Bringing the two causes together for charity thus seemed to be natural for a group of IITians[...]

if you want to play the part of Mr and Ms Samaritan, all you need to do is hop into an eatery to tuck into a sumptuous meal.

Trust a couple of IITians to put together a fab win- win idea.

Throughout this month, Mumbaikars will enjoy discounts at restaurants by simply swiping a card. Wait, it gets better. A chunk of your bill goes towards an NGO that will make sure a girl child in India gets her share of two square meals a day too[...]

After staying in media discussions regularly the much discussed and publicized Mumbai Community Card program has been officially launched on 19th March, 2010 at an event where notable personalities like Sheriff of Mumbai Dr. Indu Shahani, Dep. Gen. Manager CRY Madhura Kapdi and others were present[...]

A group of city entrepreneurs have launched India's first community based loyalty programme called the Mumbai Community Card, the service rewards customers for shopping within a locality whilst supporting a social cause that the community cares about. It also helps leverage the power of consumer spending to build a better community. The pilot project is currently on in Powai [...]